WBN recipients 'encouraged to read more'

WBN recipients 'encouraged to read more'

More than 80% of people who received a book on World Book Night said that the experience would encourage them to read more in future, according to a survey of 200 recipients.

The survey revealed that 83% wanted to read more following the event, while 84% had spoke to someone else about reading after receiving the book.

The results will now be used as a starting point for broader research about the impact on World Book Night, which will be carried out by The Reading Agency next year using a grant from the Paul Hamlyn Foundation.

Since the event began in 2011, 46,000 volunteers have taken part in giving out more than 2m books to people, specifically targeting the 35% of the population who do not read for pleasure.

On 23rd April 2014, 250,000 books, made up of 20 specially printed titles, were given out. 93% of volunteers who gave out titles said they felt they had reached people who do not regularly read, while 98% of people found the experience to be positive. 62% called for year-round events to take place.

World Book Night, which is held each year on 23rd April, UNESCO International Day of the Book, is now run by literacy charity The Reading Agency. Chief executive Sue Wilkinson said: "We were thrilled with the hugely positive results from our World Book Night evaluation surveys, and the incredibly high response rate which just goes to show what an engaged and passionate group of activists we have here. In particular we were heartened that almost all respondents felt able to reach those who don’t regularly read, showing that our communication around this increased focus really worked."

The Reading Agency is now planning the 2015 event, and inviting publishers to submit titles for inclusion. Books can be from a wide range of genres, and should feature a strong story in less than 300 pages, with submissions sent to rose.goddard@readingagency.org.uk

Earlier this month, it was announced that World Book Night in the USA would be suspended after failing to secure outside funding.