WBD aims for 'Biggest Book Show on Earth'

World Book Day is aiming to reach three quarters of a million children with its "Biggest Book Show on Earth" event tomorrow (Thursday 7th March).

The hour-long event, hosted by Tony Robinson, will see authors including Francesca Simon, Anthony Horowitz and Lauren Child talking about how to create stories and write, with Shirley Hughes among those talking about illustration. It is being held at the Queen Elizabeth Hall in London at 11a.m. tomorrow, World Book Day, and will be shown simultaneously online as well as broadcast list to cinemas around the UK.

Robinson told The Guardian: "The target this year is for three quarters of a million children. I'm just about to go and sit in a quiet place and start to think about what I'm going to say. It's the largest audience I've ever played to."

For the first time, the event will be screened in 40 Picture House cinemas nationwide, which WBD director Kirsten Grant told The Bookseller was "exciting because I don't just want all the activity to be in London".

Last year, half a million children from more than 75 countries watched the show, and organisers said that more than 550,000 have already registered this year, with more expected to sign up by Thursday.