Wattpad launches After Dark app

Wattpad launches After Dark app

Online writing site Wattpad is launching a free app that offers romance writing for adults, called After Dark.

After Dark gives readers access to thousands of romance stories written by published authors and popular Wattpad writers. It contains content-specific channels such as LGBTQ, Urban, and Fanfiction to connect readers to relevant stories. Readers can comment and vote on After Dark stories in the same way that they can on Wattpad.

Melissa Shapiro, Wattpad’s head of global marketing, said the release of "Fifty Shades of Grey" had sparked interest in adult romance. "With After Dark, adult romance readers now have a beautiful app where they can find all the steamiest stories from Wattpad,” she said.

The After Dark app has been created by Wattpad Labs, which explores and launches new ideas and product updates outside of the site’s normal development. The idea was conceived during Hack Friday, the company’s monthly hack-a-thon, and developed in less than two weeks.

It was launched earlier this month in the App Store and is available for people over the age of 17 in the United States, Canada, Great Britain, Ireland, Australia, New Zealand, and South Africa. So far, the app has been downloaded over 8,000 times in one week and currently has a 5-star rating in the App Store.

Earlier this month, Wattpad launched an official Romance profile on the site. The profile offers reading lists and story suggestions, as well as information on contests, and Wattpad romance writers have also been holding weekly chats to offer romance-genre writing tips.