Watkins re-opens under new ownership

<p>Watkins Books has re-opened under new ownership after the business was bought by American entrepreneur Etan Ilfeld last week.<br /><br />The shop - London&#39;s oldest esoteric bookshop - re-opened on 13th March and will trade five days a week, from Tuesday to Saturday and Ilfeld has re-employed seven out of the previous nine staff.<br /><br />Watkins closed on 23rd February following the appointment of administrator Harris Lipman. Ilfeld purchased the business just two weeks before it was due to be liquidated.<br /><br />He said: &quot;I wanted to get it back on track, I thought every day is was shut was such a shame.&quot; </p><p>Ilfeld added that he planned to &quot;re-ignite&quot; the shop by getting more stock in, but said that business would still run as usual and it would remain a specialist bookshop.<br /><br />Ilfeld will also be re-launching the Watkins website over the next couple of months, and is hiring an online marketing specialist to rebuild the website. </p><p>&quot;I really think it is important to move the Watkins community online and into the 21st century,&quot; he said. &quot;The idea is to try and share the knowledge base with the online community, every staff member is a specialist in one way or another. There is a lot of culture and I&#39;m going to make that accessible to the wider public.&quot;</p>