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Waterstone's has struck a deal with Paperchase to put the stationer's concessions in 20 of its stores.
According to the FT, the deal is in line with Waterstone's strategy of beefing up its stationery range, which it has had in stores for the past couple of years, and which has done well.
Paperchase previously had a relationship with Borders, which has now exited the UK high street. "We have a number of stores that are closely located to where the original Borders were," said Dominic Myers, managing director of Waterstone's. The Paperchase concessions will open between now and the autumn, primarily in larger stores, although Waterstone's could look to add more concessions at a later date.