Waterstone's 'soft-launches' transactional website

<p>Waterstone's has launched its transactional website at www.waterstones.com. The site has soft-launched this week following a brief trial period during which publishers were able to try out the site. Waterstone's has said that the site is not due to launch "officially" until 28th September, but customers are able to buy books online now.

The chain said it had sent a letter to publishers to tell them about the website to encourage them to send through content and have a chance to see how their titles are being promoted in advance of the full launch. A spokeswoman said: "We are using the ti...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.

Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now