Waterstone's 'soft-launches' transactional website

<p>Waterstone's has launched its transactional website at www.waterstones.com. The site has soft-launched this week following a brief trial period during which publishers were able to try out the site. Waterstone's has said that the site is not due to launch "officially" until 28th September, but customers are able to buy books online now.

The chain said it had sent a letter to publishers to tell them about the website to encourage them to send through content and have a chance to see how their titles are being promoted in advance of the full launch. A spokeswoman said: "We are using the ti...

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