Daunt: Waterstones 'not put off' opening more unbranded stores

Daunt: Waterstones 'not put off' opening more unbranded stores

Waterstones m.d. James Daunt has told The Bookseller he has received “endless” emails from members of the public urging the chain to open unbranded shops in their towns and cities, after the existence of such stores was highlighted in the press.

Criticism of the chain for opening unbranded stores has recently resurfaced in the media, after controversy over the unbranded openings in towns such as Southwold was first reported by The Bookseller back in 2014. Further unbranded shops were opened in Rye and Harpenden, reported last year.

The BBC said that Waterstones was “under fire” for openin...

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