Waterstone's gets &##34;serious&##34; about academic

<p>Waterstone's has reaffirmed its commitment to its academic business, which came under scrutiny after the academic management division was folded into the chain's new operations structure in May. It is to draw up a new academic strategy in time for the start of the academic year in September, focusing on improving its academic marketing and PR. Steve Knott, m.d., said: "We're very serious about the academic business. We're looking to maximise it and re-establish ourselves. We're going to have a real new focus on it."</p><p> He said that the decision to wind down the dedicated academic tea...

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