Waterstone's backs Evening Standard literacy campaign

Waterstone's backs Evening Standard literacy campaign

Waterstone's has pledged at least £10,000 to the Evening Standard's Get London Reading campaign.

The bookseller has agreed to donate all profits it makes tomorrow (24th June) from the sale of children's books in its 52 stores within the M25, underwritten to £10,000. Its Piccadilly branch carries a banner for the newspaper's campaign in the window and instore. Tables promoting the literary drive feature on each of the shop's five floors.

Waterstone's managing director Dominic Myers told the newspaper: "Without literacy, the book world is nothing. Children's books are at the heart of what we do at Waterstone's. We have a dedicated children's bookseller in every store, and we are the proud sponsors of the children's laureate Julia Donaldson, creator of The Gruffalo.

"But we cannot reach the houses where children have no books, and the many children struggling with literacy. That is why the Evening Standard, which seeks to reach these children, is doing us all a great service. Your campaign hammers home that this issue affects us all."

The Evening Standard's campaign is in association with the Volunteer Reading Help charity and has thus far raised more than £145,000.