Hodder & Stoughton is to release a special collector’s edition of David Mitchell’s forthcoming Man Booker Prize longlisted novel The Bone Clocks.
The publisher will also be creating special editions of the book for Waterstones and Foyles, and Mitchell will be going on a two-week tour of the UK to coincide with the novel’s release on 2nd September.
The special edition for Waterstones will contain extra material from Mitchell, who will write a piece on “recurring characters and the joy of interweaving his work. Foyles’ edition will have sprayed edges in teal, while the collectors’ edition has a cover of dove grey material with a saffron yellow design in a slipcase.
Hodder & Stoughton said it set out to make the publicity and marketing campaign for The Bone Clocks, which it began in December 2013, “outstanding, ground-breaking, tight and smart”.
Mitchell will visit festivals and bookshops during a UK tour from 1st September to 12th September before heading to America and Canada to promote The Bone Clocks.
He will be at the Cheltenham Literature Festival on 3rd October, and will then do a short tour of the UK in November, to promote the book in the run-up to Christmas.
Hodder & Stoughton is creating point of sale packs for chain and independent retailers, featuring posters, bookmarks and bunting.
The publisher has secured solid media coverage for The Bone Clocks, which will feature on BBC Radio 2’s Simon Mayo book club on 8th September, and as the BBC Radio 4 Book at Bedtime for three weeks from 22nd September.
Mitchell will also appear on BBC Breakfast on 2nd September, and there will be a number of print pieces, including an interview in the Guardian at the end of this month.
Hodder & Stoughton has put together a “stunning major advertising campaign” to run in national press, “targeting fiction readers through the books pages in broadsheets and their online counterparts”.
Ahead of release, Hodder & Stoughton has done proof giveaways of The Bone Clocks with Goodreads, Caboodle and the Rail Book Club, and also worked with Twitter to increase Mitchell’s presence on the social media platform. Mitchell also wrote a story on Twitter, set in the world of The Bone Clocks.
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