Sophie Dahl will give a series of television, radio and print interviews to mark the publication of her debut children's book Madame Badobedah (Walker).
The author and former model signed a four-book deal with Walker last year and will appear on BBC Breakfast today (Thursday 3rd October) as Super Thursday marks the start of the make-or-break autumn season with 426 hardbacks hitting the shelves.
In the run-up to publication day, Dahl has been interviewed on the Zoe Ball Breakfast Show on Radio Two and by Lauren Laverne on BBC 6Music. Tomorrow (Friday 4th October) she will appear on The One Show with appearances also lined up on the Chris Evans Breakfast Show on Virgin Media Radio and the CBBC Book Club.
Madame Badobedah follows Mabel, a girl who lives in a hotel by the sea, who goes on fantastical adventures with an eccentric old lady. Coinciding with the coastal theme, Dahl, granddaughter of Roald Dahl, has written a piece on British seasides for the November issue of Harpers Bazaar and will also appear in magazines including Red, Town & Country, Woman & Home, Good Housekeeping and Conde Nast Traveller.
The busy publicity campaign kicked off with interviews in the Sunday Times Magazine as well as supplements for the national papers including the Telegraph, Sunday Telegraph and the Times. Madame Badobedah is Dahl's first children's title after writing a novel, novella and cookbooks.
Self-confessed Philip Pullman fan Dahl will also chair an event in Oxford with the author on Sunday 6th October at the Sheldonian Theatre to mark the release of his latest novel, The Secret Commonwealth (David Ficking Books/PRH) and will also be recorded for the Penguin Podcast.
The Madame Badobedah campaign will conclude with appearances at Bath Festival, Beeline Stroytelling Festival and Stroud Book Festival, said Walker.
Walker publicity manager Rosi Crawley, who has worked on the campaign with freelance PR Thi Dinh, said: “It’s been a true joy to work on Sophie Dahl’s first book for children - Madame Badobedah instantly has the feel of a classic and with Lauren O’Hara’s stunning illustrations, it’s no surprise that the book has caught the media’s attention. It’s great to see such high profile coverage for a children’s book, and to note the impact the media has already had on sales.”
Madame Badobedah tells the story of "a sparky young girl called Mabel who lives in a hotel by the sea. When an imperious old lady comes to stay, with her towering pile of bags and boxes and a host of exotic pets, Mabel’s interest is piqued – who IS this guest, how long is she staying, and why, oh why, are her trunks full of gold?" Reads the synopsis. "As Mabel begins her investigations, an unlikely friendship grows, leading to a series of fantastical adventures that take the pair well beyond the carpeted corridors of their seaside home."
Bolinda has secured exclusive world English language audio rights from Alice Lutyens from Curtis Brown, with the audio edition also published today in trade CD, MP3CD and digitally.