Walker Books is partnering with vloggers and BookTubers, including YA Book Prize judge Rosianna Halse Rojas, to promote its 2015 YA titles, including the cover reveal of the new Patrick Ness novel.
“The UK has such a vibrant and passionate YA book community and it can really help to break a new talent, or to spread excitement about an established author’s latest book,” said Seam Moss, digital marketing manager at Walker Books. “We’re always looking for new and interesting ways to involve bloggers and BookTubers in our campaigns, and are really excited to be able to get them involved from the very start.”
Halse Rojas runs her own YouTube book channel, where she is known as Paper Time Lady, and will next month reveal the cover of Patrick Ness’ new book for Walker, The Rest of Us Just Live Here. She will also interview Patrick, taking questions from her subscribers in the run-up to the book’s publication on the 27th August.
Walker has also engaged 30 BookTubers and bloggers to promote Jandy Nelson’s The Sky is Everywhere, which is reissued in February, and Nelson’s new novel I’ll Give You the Sun, which is out in April.
Bloggers involved include Wondrous Reads, YaYeahYeah, Mile Long Book Shelf and KitKats Can Read.