Children’s publisher Walker Books and baby sleep brand The Gro Company have teamed up to create a Bedtime Book Club.
Running throughout the year, each Bedtime Book Club will focus on a key Walker picture book, kicking off with Benji Davies and Maggie Tokuda Hall’s Also an Octopus in March.
Mrs Mole, I’m Home by Jarvis will follow in June, picture book "classic" Owl Babies, which celebrates its 25th anniversary this year, in August and a Christmas gift selection in December.
Each book selection and giveaway will be paired with a product from The Gro Company range, be it the classic Grobag, a Gro To Bed set or, in the case of Owl Babies, the launch of The Gro Company’s brand new Ollie the Owl.
The Bedtime Book Club will feature on Walker Book’s picture book blog, and will be promoted across both The Gro Company and Walker Book’s social channels, reaching over 337,000 consumers collectively.
Jill Kidson, head of consumer marketing at Walker Books, said: “Picture books are at the heart of our publishing at Walker Books, and we’re delighted to be working with The Gro Company to celebrate books and reading. There’s nothing lovelier than snuggling up with a book at bedtime, and we’re looking forward to sharing our picture books with The Gro Company community.”
Heidi Steel, marketing manager of Gro Company, added: “Teaming up with Walker Books is a natural fit for us, as a good story can make bedtime magical."