Walker Books has launched a Where's Wally? title as part of a Halloween event to be run in UK museums, in partnership with charity Kids in Museums.
The new title, Where's Wally? Spooky Museum Search by Martin Handford links up with a museum promotion of the same name, which encourages families to museums and participate in a "find Wally" hunt, and find hidden letters to spell out a "spooky phrase".
Over 75 museums around the UK have signed up, including the Museum of London, National Museums Scotland, Museum of Cardiff, Roman Baths, The Cutty Sark and Horniman Museum & Gardens. Aiming to coincide with the October half-term, the event will run from 9th October to 1st November and will be tailored within each museum to comply with their social distancing measures. Additional online activities will be also be available.
Walker will provide participating museums with supporting print and digital materials including mini standees, activity sheets, posters, bookmarks, pin badges for staff and social media assets.
The new venture follows on from one last year, where the publisher and charity also teamed up, launching Where's Wally? The Big Museum Hunt to coincide with the publication of Handford's Double Trouble at the Museum.
Jill Kidson, head of consumer marketing at the publisher, said: “After the success of our partnership in 2019, we’re delighted to be able to continue this promotion with a new spooky theme this year! Last year, we saw an estimated 45,000 families take part across 50 museums, so we’re thrilled that despite the obvious challenges facing museums this year, we’ll be able to support and encourage safe, socially distanced family visits to even more museums this time round.”
Participants will receive a “I found Wally!” bookmark on completion of the search, as well as the chance to enter a prize draw competition to win an ArtFund Family Membership and merchandise.
Alison Bowyer, executive director of the Kids in Museums charity, said: “We’re thrilled to be working with Walker Books again this year. The last few months have been a challenging time for the heritage sector so we are pleased to support even more museums to hold a fun and safe activity this October. We hope to encourage families back into heritage sites and help them enjoy all the rich experiences on offer.”