W H Smith has opened two new stores at Mactan-Cebu International Airport in the Philippines.
The new branches under local franchise partner Regent Distributor Philippines join three existing stores at Mactan-Cebu and Manila Ninoy Aquino International Airports, Inside Retail Asia has reported. The move is said to be part of the brand’s overall strategy to bolster its presence in Asian markets.
“We are very pleased to add an additional two stores to our growing portfolio in the Philippines”, said Phil McNally, m.d. of international W H Smith. “With a fresh and modern look, we look forward to welcoming customers to the new stores to enjoy a full range of news, books, travel and convenience items.”
In its trading statement posted last June, W H Smith revealed plans to open eight units in Madrid Airport, bringing the overall international number of units to 282, with a further 10 scheduled to open over the last six months of last year.
Last October the retailer acquired US airport retailer InMotion.