W H Smith to cull backlist in new books strategy

W H Smith to cull backlist in new books strategy

W H Smith plans to cull its backlist and build areas of growth such as children's and lighter readers with a “forensic store by store focus on space management to optimise the returns from core categories.”

A W H Smith spokeswoman told The Bookseller there are plans to “selectively remove backlist books” to focus on children's and lighter readers, highlighting that W H Smith was number one in the market for David Walliams’ Ice Monster and Fing (both published by HarperCollins) during the half year. “The books business is fairly stable and the focus is to manage space on a store by store ba...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.

Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now