W F Howes has signed a deal with British strongman Eddie “The Beast” Hall for the company's first audio original title.
The World’s Strongest Audiobook will be released exclusively by the publisher in October 2021.
The synopsis explains: “The audiobook draws listeners into his fascinating world as he retrains and competes in 'The Heaviest Boxing Match in History' against arch-nemesis Strongman Hafþór Björnsson (also known as Thor) in Las Vegas this September. It will provide exclusive behind-the-scene access as Eddie prepares for the fight, takes on Thor and later reflects on his performance.
“Narrated by Eddie in his distinctively unfiltered, uncompromising, and brutally honest style, the audiobook charts Eddie’s incredible journey and achievements to date. It explores important life lessons drawn from his own personal experiences and those of special celebrity guests from the world of sports, health, and fitness whom he interviews along the way.”
Hall was the 2017 winner of the World’s Strongest Man competition. He held the title of UK’s Strongest Man for six consecutive years and shattered the world deadlift record with a colossal 500kg lift.
He said: “I want people to hear the next chapter of my story directly from me, completely unfiltered, as I take on Thor this September. I’ve built a close connection with my fans through my Instagram, YouTube and Facebook channels and this audiobook enables me to connect with them, and many others, in a completely different way — offering listeners a more powerful and immersive experience. I’ll be taking listeners with me to the gym and letting them into my home, giving them a raw and unfiltered behind-the-scenes access to my life and training to become a boxer at the highest level. I will also be imparting the important lessons I’ve learned on my journey to become World’s Strongest Man and talking to other well-known sport and fitness personalities about their own life stories. I’m really looking forward to working with the team at W F Howes to make this dream a reality.”
The release will blend structured, scripted audiobook content and conversational, unscripted podcast and documentary material, with guest contributions and excerpts from his YouTube channel.
Dominic White, head of publishing and commerce at W F Howes, who commissioned the worldwide audio rights, commented: “The World’s Strongest Audiobook will appeal to all kinds of audiences beyond Eddie’s fan base, fitting neatly within the explosive personal development, health, and fitness categories—which are among the fastest-growing sectors of the audiobook market, particularly during these challenging times. This is a stylistic departure for W F Howes, drawing on original audio production techniques from podcast and documentary formats. Eddie’s infectious personality, various celebrity guests, and the innovative, freeflowing style of the audiobook make us convinced that we have found a winning formula.”
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