Virtual events should 'mirror the real world', says Orion's Wilding

Virtual events should 'mirror the real world', says Orion's Wilding

Maura Wilding has urged publicists and marketing teams to think about "mirroring the real world" when organising online events, and seek to capitalise on what engages an audience "in real life". 

Speaking at a marketing and publicity webinar hosted byThe Booksellerthe Orion communications director (pictured) said event organisers needed to "play the long game" and think about their reasons for running events, as they would with physical ones. "So much of what we do in publishing is about connection and stories," she said, "and that should be the same [online.] We're looking at how storie...

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