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Virgin has bought the rights to Richard Branson's "exhilarating and highly personal" story of flight.
Up, Up and Away!: Ballooning, Birdmen and Blasting into Space: My Story of Flight is Branson's story of flying. The book looks at the history of flight from the first commercial flight to "bird man" Leo Valentin, who in the 1950s jumped from 9,000 feet with wooden wings attached to his shoulders.
Branson's airline Virgin Atlantic celebrated its 25th birthday this year and Virgin Galactic, which will soon become the first company to offer flights into space to the public. Virgin will publish Up, Up and Away in 2010 as an £18.99 hardback.
Branson has previously written Losing My Virginity, Screw It Let’s Do It, and Business Stripped Bare all published by Virgin Books.