Virago Modern Classics is to release two new editions of three of Daphne du Maurier’s most famous novels to attract new readers for the author, who has “cross-generational appeal”.
Rebecca, Jamaica Inn and Frenchman’s Creek will each be released in two editions: one to appeal to her “core readership”, and one for a young adult readership.
Donna Coonan, editorial director at Virago Modern Classics, said du Maurier’s reputation had “flourished” since Virago began publishing her in 2003. “She is no longer seen as merely a writer of historical romances; she is now widely read, increasingly studied and has undergone a complete reappraisal,” said Coonan.
She continued: “In the past decade, we have done du Maurier proud . . . but there is a whole generation of readers out there waiting to discover her.”
Senior designer Nico Taylor said Virago had published du Maurier “with a uniform look: dark, flat backgrounds, moody seascape photography and classic typography” for over a decade but added that these covers “were starting to look a little dated and lacked individuality—each book [was] blending into the next”.
Each of the new adult covers feature individually commissioned illustrations: Taylor worked with illustrator and designer Jordan Metcalfe on Rebecca, and Neil Gower on Jamaica Inn and Frenchman’s Creek. Iacopo Bruno was commissioned for the young adult covers.
The adult editions will be released in paperback and e-book, priced £8.99, and the young adult editions will retail at £7.99. All six titles will be published on 16th July.