Vintage helps new readers with Thames Clipper 'bibliotherapy'

Vintage helps new readers with Thames Clipper 'bibliotherapy'

Vintage took over two Thames Clippers last week to offer free "bibliotherapy sessions" to London passengers as part of the brand's Stories for Every Kind of Summer campaign.

Whilst aboard the MBNA Thames Clippers' commuter boats on 16th August, Londoners were asked questions about their reading likes and dislikes by Vintage staff who then recommended a book based on their favourite reads and genres to take away.

Commuters were paired with one of 19 titles including Homo Deus by Yuval Noah Harari and The Mermaid and Mrs Hancock by Imogen Hermes Gowar, with 800 copies made available across selected Thames Clipper routes.

Specific routes included the 07.55 westbound RB1 service departing from Woolwich and the 08.25 eastbound RB6 service departing from Putney.  The bibliotherapy session was first promoted on board from 30th July with a video showing on the Thames Clippers fleet’s screens, as well as on Vintage and Thames Clipper social media accounts.

A spokesperson from MBNA Thames Clippers said the sailings with Vintage had proven its "most engaged campaign to-date", reporting "lots of positive feedback" from over 250 passengers. "We hope to collaborate again soon with the fantastic team at Vintage," they said.

Rosanna Boscawen, senior campaigns manager at Vintage [pictured below], said: "We were thrilled to be able to partner with Thames Clippers to highlight some of Vintage’s favourite books of the summer to their passengers, and even more so to see it generate such a positive and engaged response, with 75% of passengers getting involved."

Those who weren't able to join in on board will now have the chance to win a pair of River Roamer tickets and a selection of summer reading from Vintage via Vintage social media this week.

Vintage's bibliotherapists set sail