Vast potential in Instagram and podcasts, M&P conference hears

Vast potential in Instagram and podcasts, M&P conference hears

Publishers have been encouraged to experiment with burgeoning platforms and mediums including Instagram and podcasts to better reach consumers.

The Bookseller’s Marketing and Publicity conference which took place yesterday (13th June) at Milton Court in London, saw delegates briefed on how to create personalised and intimate campaigns to reach readers and also to exploit niche and nuanced audiences.

Will Hayward, c.e.o. of male-focused media website Joe.co.uk, told delegates that there was a lot of potential to "think big" to "hit a meaningful audience", particularly young men who are tra...

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