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Simon & Schuster UK Ltd is giving its women’s fiction and lifestyle website Books and the City a new look to mark the third year since its launch on Valentine’s Day (February 14th).
The revamp will allow more frequent updates and a higher level of reader interaction within a new format, while retaining the site’s existing content and features.
Sara-Jade Virtue, project manager, said: “We’re immensely proud of Books and the City. When it was launched three years ago, no other UK publishing house was connecting directly to the consumer in this way, and the response we’ve had from readers and the industry has been amazing. By re-launching the website, with a great new design and layout, we can interact even more with our audience through the site as well as social media.”
She added: “2014 will see even more exciting partnerships showcased on the website – we work incredibly hard to build relationships with relevant brands, to bring the kind of content we, as readers ourselves, feel is relevant.”
Marketing director Dawn Burnett commented that the new design will make the site’s content “easier to navigate and also catalogue”.
Books and the City features coverage about fashion, lifestyle, books, chapter samplers, podcasts, videos and competitions. It is curated by the ‘BookMinx’ character and it won a Books Marketing Society award for Best Partnership in 2012 for its work at Clothes Show Live.
Regular contributors include authors Jackie Collins, Jane Costello and Melissa Hill, as well as new voices from the world of women’s fiction and it has also secured partnerships with companies such as Thomson, Kandee Shoes and Best Western Hotels.