Use 'tremendously useful' data, Raccah urges IPG forum

Use 'tremendously useful' data, Raccah urges IPG forum

Dominque Raccah, founder and c.e.o. of Sourcebooks, has urged publishers to invest in data collecting to make their titles more successful.

Speaking at the IPG’s International Forum event, in conversation with Boldwood Books founder Amanda Ridout, Raccah said harnessing data was “tremendously useful” for all publishers, and opened up the possibilities for “competing in a new way”.

Commenting on the industry as a whole, Raccah said: “Our failure rate in publishing is extraordinary — 60% to 70% of the books we publish are not commensurate with the effort we put it in. How do we help to make...

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