Use the 'great power' of comms to reach more readers, industry PRs advise

Use the 'great power' of comms to reach more readers, industry PRs advise

The publishing industry should trust and listen to its communications teams to see greater change and audience growth, PR professionals said at The Bookseller's FutureBook conference on Tuesday (17th November).

The conference, hosted by The Bookseller's marketing and publicity programme director Miriam Robinson, focused on how marketing and publicity can shape the future of companies and capture new readers.

Marketing and PR specialist Rik Ubhi said the communications department in publishing houses is "so well positioned to created changes in the system" and this should be harnessed to c...

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