Usborne is partnering with the UK government on its ‘Year of Engineering’ campaign, which is aimed at inspiring young people to get more involved with the subject.
Usborne will launch a new book in its Lift-the-Flap series in September, entitled Lift-the-Flap Engineering, by Rose Hall and Alex Frith (h/b, £9.99), as part of the campaign. It will also promote its STEM backlist titles to trade customers and consumers throughout the year.
“Usborne is delighted to be supporting the Year of Engineering by doing what we do best, using our books to inspire children, encourage their creativity and bring engineering to life,” said the publisher’s founder and m.d. Peter Usborne.
The government launched the campaign because the UK has a yearly shortfall of 20,000 engineering graduates. The industry is also trying to tackle diversity in its workforce, which is 91% male and 94% white, according to Usborne.