US 'Grey' sells 1.1m in four days

US 'Grey' sells 1.1m in four days

The latest instalment of Fifty Shades of Grey has sold 1.1m copies in the US in all formats, Penguin Random House has revealed.

Anne Messitte, publisher of Vintage Anchor in the US, said Grey: Fifty Shades of Grey as Told by Christian sold 1.1m copies in trade paperback, e-book and audio in the first four days of sale.

“This is an astonishing number of books to sell over a weekend and speaks to the engagement and passion readers have for the Fifty Shades books,” said Messitte. Christian’s side of the story is proving to be irresistible.”

The US publisher has since ordered a third, fourth and fifth reprint of Grey – working with multiple printers – bringing the total number of copies in print for up to 2.1m.

The official Nielsen Bookscan sales figures for the UK sales will be out this afternoon (23rd June), but Penguin Random House imprint Cornerstone which publishes the title in the UK, has already said the first day of sales for Grey  were "record-breaking" for an adult paperback. Sainsbury’s meanwhile said it sold 20,000 copies on release date last Thursday (18th June)– the most it has ever sold of a paperback in one day.

Charlotte Bush, director of publicity and media relations for Cornerstone, said: "We are very much looking forward to the official physical figures today so we can announce our combined figure for the first three days – we had a fabulous opening sale and across our editions."

When Dan Brown's Lost Symbol was released in the US in 2009, it became the highest selling adult hardback in its first week, with publisher Bantam US saying the title sold 1,163,000 e-book and print combined in its first week – slightly over the 1.1m figures release by Vintage for Grey.

The confirmed official biggest first-week sale for an adult title through Nielsen BookScan in the UK is the hardback of The Lost Symbol (Bantam) which sold just under 551,000 copies in October 2009. James’ Fifty Shades of Grey (Arrow) has the one-week record for an adult book when it sold over 664,000 units in the week ending 7th July 2012. The all-time record for any title is the 1.8 million units sold by the children’s editions of J K Rowling’s Harry Potter and the Deathly Hallows (Bloomsbury) in July 2007.