US e-book sales to reach $1 billion

US e-book sales to reach $1 billion

<p>American e-book sales will reach almost $1 billion by the end of the year, according to new research. <br /><br />A report published by technology and market research company Forrester presented a five year forecast for e-books in the US. The firm surveyed 4,000 people for the report and found&nbsp; 2010 will end with $966m worth of e-books sold to consumers. By 2015 the industry will have nearly tripled to almost $3bn, a point at which Forrester said the industry will be &quot;forever altered&quot;. <br /><br />The study has also found&nbsp; e-book buying falls very low on the list of how people acquire books, with just 7% of adults who read books and are active online reading e-books. However, Forrester said this 7% &quot;read the most books and spend the most money on books&quot;. <br /><br />A blog by Forrester researcher James McQuivey said: &quot;We have plenty of room to grow beyond the 7% that read e-books today and, once they get the hang of it, e-book readers quickly shift a majority of their book reading to a digital form. More e-book readers reading a greater percentage of their books in digital form means our nearly $3 billion figure in 2015 will be easy to hit, even if nothing else changes in the industry.&quot;<br /><br />McQuivey too urged publishers to take digital seriously in order to prepare for a day when &quot;physical book publishing is an adjunct activity that supports the digital publishing business&quot;.</p>