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US e-book sales for July 2010 were "record-breaking", with sales up 250% year-on-year.
Trade sales for the month were $40.8m according to a report by the International Digital Publishing Forum, which collects e-book statistics based on US wholesale trade in conjunction with the Association of American Publishers.
The figure was a 250% year-on-year boost compared to July 2009's figure of $16.3m. The previous high was $31.9m.
The statistic reverses a http://ereads.com/2010/08/june-e-sales-soften-if-you-call-double-soft.html" target="_blank">slight sales dip second-quarter e-book sales, when according to website e-reads.com "consumers negatively responding to raises in prices created by new business models such as Apple’s 'agency' approach".
"Customers seem to have adjusted, though we’ll never know how high this latest spike might have gone if prices had remained in the $9.99 range," the website concluded.