Unbound launches Secret Life of LEGO Bricks crowdfunder

Unbound launches Secret Life of LEGO Bricks crowdfunder

Unbound has put together a deal with LEGO Group publishing partner Ameet for a direct-to-consumer book, The Secret Life of LEGO Bricks.

Created in partnership with the Adult Fans of LEGO (AFOL) community and voted for via a public competition, the book will showcase the variety of LEGO pieces, from monorail tracks and wheels to smart bricks.

It will feature interviews with the iconic brand's designers, managers and technicians who brought them to life, as well as artefacts from the LEGO Archive in Billund, Denmark.

The book will be written by Daniel Konstanski, the US editor for Blocks Magazine and a lifelong LEGO fan, and will only be available through Unbound.

Every fan who pre-orders will get their name printed in the back of the book. A range of additional rewards include a print of the famous LEGO wooden duck dating from 1958 and retired sets retrieved exclusively from the “LEGO basement”.

Robin James Pearson, head of publishing at the LEGO Group, said: “We are thrilled to be working closely with the AFOL community to identify, co-create, and publish unique books that satisfy the great thirst for knowledge of our adult fans. There have been a number of books published about the LEGO Group and the LEGO brick over the years, but this is the first time we have had the opportunity to work directly with the adult fan community to discover what titles they would like to see on their bookshelves.”

Unbound c.e.o. Dan Kieran added: “Unbound is a global publishing platform where superfans can come together to fund books that are too niche for the conventional mainstream marketplace. Along with the book itself, Unbound and their partners also create exclusive merchandise, experiences or tickets to events that will not be available in any shops. We’re thrilled to be opening up Unbound to an iconic, global brand like the LEGO Group.”

The crowdfunding campaign launched on 17th August at 3 p.m. and will be accepting pledges until early 2021. Books are expected to arrive with pledgers by spring 2022. More details can be found on Unbound.