Unbound has launched a campaign to fund The Long Shot by writer and photojournalist Bella Bathurst.
The book will document the history of British publication the Picture Post, a magazine that at one time was read by more than two-thirds of the country.
It will also look at the careers of Picture Post’s editor Tom Hopkinson, and photographer Bert Hardy.
Bathurst said: “I can't remember exactly when I first came across the story of Bert Hardy and the Post. If you work in journalism, they're part of the air you breathe. Without the Post, there is no Sunday Times Magazine, no Horizon or Arena, and without Hardy, there is only the kind of photojournalism which gets taken from outside. Hardy died in 1996, and his colleagues on the Post are going or gone. Before the last participants have vanished, I want to make them better known.”
Bathurst is the author of, among other books, The Lighthouse Stevensons (Harper Perennial), a biography of the family responsible for keeping Scotland’s lighthouses, which won the Somerset Maugham prize and was shortlisted for the Guardian First Book Award.
Unbound’s head of publishing Mathew Clayton said: “I have long admired the Picture Post and really couldn't think of a better author to write about it than Bella. I was overjoyed when she came to us with this extraordinary book.”
Pledges can be made from £10 up to £300.