'Huge demand' for UK at Shanghai Children's Book Fair

'Huge demand' for UK at Shanghai Children's Book Fair

UK publishers were met with “insatiable” demand for their books at the China Shanghai International Children’s Book Fair (CCBF) last week (20th–22nd) November), with picture books, sticker books and series titles proving particularly popular, although less interest was registered in Young Adult titles.

Clare Somerville, deputy m.d. at Hachette Children’s Books UK, said: “There is a real sense of energy and urgency here. The demand is insatiable. Next year we will need a bigger booth.”

She said Chinese publishers were very interested in picture books, “particularly [ones] that deal with is...

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