Booksellers are being called on to join in the #mynextread campaign – designed to galvanise readers across Europe.
The campaign, which launched to the public today (21st January) is spearheaded by the European International Booksellers Federation (EIBF) and encourages booksellers and readers to share what they are reading – in print or digital – on social media using the #mynextread hashtag.
The European trade body says it aims to “energise the retail book sector and inspire a new generation of readers.”
Support for the campaign will also illustrate to European Union decision makers that European consumers approve of EIBF’s Book Charter, which argues in favour of consumer choice and against closed eco-system’s like Amazon’s Kindle. The Charter also argues that public funds need to be used to continue the support of public libraries and public policies need to promote a competitive business environment, including the ability of a community-based bookshops to compete on a level playing field with online competitors. A reduced or zero VAT to apply to both paper and e-editions is also argued for in the Charter.
An EIBF spokesperson said: “’Read what you want, when you want, in whatever format you want’ is the #mynextread message. The goal is to promote access, choice and sustainability within the book trade.
Booksellers and readers have been put at the heart of the campaign and #mynextread is for them.”
All booksellers are invited to join the campaign, with EIBF providing participants with free templates and personalized bookmarks with bookshop logos, bags and tee-shirts from this link. News of the campaign was first reported last October.
At the time, Jean-Luc Treutenaere, president of the Syndicat des Distributeurs de Produits Culturels in France, said: “As booksellers, we are absolutely convinced that there is nothing more important for everyone in the book industry than to continually broaden consumer access to books. In a world that is changing rapidly, all of us - authors, publishers, booksellers, distributors, agents, librarians, etc - have an obligation to work together to ensure that nothing interferes with the ability of consumers to read what they want, when they want, in whatever format they want. And, at the same time, to recognise that despite all the leaps forward in technology, physical places - bookstores and libraries - remain the best places for consumers to discover books.”