Two Roads has lit up Glasgow and Edinburgh with images of Billy Connolly to mark the launch of Tall Tales and Wee Stories today (Thursday 17th October).
The publisher recruited Scottish creative agency The Lane Agency to project the book’s jacket design onto notable Scottish buildings last night, including BBC Scotland’s Glasgow HQ, Glasgow City Chambers, and Edinburgh's The Royal Mile and McEwan Hall.
The projections form part of an extensive publicity and marketing campaign to promote the collection of stories from the comedian. In September, Two Roads revealed details of publicity plans including extensive broadcast, billboard and themed POS and signed copies for Scottish retailers.
Connolly was interviewed by BBC News on 11th October by arts editor Will Gompertz and there is a serialisation deal with the Daily Mail.