Pan Macmillan’s Bluebird imprint has acquired two more books by Joe Wicks.
Wicks, also known as The Body Coach, is an online nutrition and fitness expert who has more than 430,000 followers on Instagram, where he posts pictures of meals from his #Leanin15 plan.
He signed a two-book deal with Bluebird’s Carole Tonkinson earlier this year, and Tonkindon has now acquired an additional two books from Wicks’ manager Bev James.
Bluebird released an e-book short by Wicks this summer to build up publicity ahead of the release of his first book later this year.
Tonkinson said: “Joe's delicious recipes and programme allow people to eat more, exercise less and get lean. The reaction to our e-book short was astonishing with tens of thousands of downloads and generating massive pre-orders six months before publication. We see Joe as a huge brand in this space for the future and are absolutely delighted to have him on the Bluebird list.”
Wicks’ first book Lean in 15 will be published on 31st December. In it Wicks will “reveal how to achieve a great fat burn, shifting body fat and significantly increasing fitness levels”.
His second book, to be released in June 2016, will feature 60 fully illustrated recipes. Lean in 15: The Shape Plan will introduce “a new way of eating and exercising, taking you a further step towards building a fit, strong and lean body for life”.
Picture: Maja Smend