Twitter and Hachette partner on author videos

Twitter and Hachette partner on author videos

Hachette UK is working with Twitter to launch a series of videos featuring its authors talking about what they are writing live from their location using Twitter’s new Periscope app.

Every day during April, a Hachette author will use the live videoing app to broadcast what they are writing from the place where they write. The videos will be tweeted by the authors, by their publishers and by Twitter, using the hashtag #WhereIWrite. Readers can join in live by downloading the Periscope app and following the authors. Periscope will alert readers when the authors are broadcasting live so they can tune in.

Damian Horner, Hachette’s Brand Development director, said: “Periscope is a brilliant development from Twitter and we are thrilled to launch this experiment with them right at the start.  This series of live video broadcasts – and others we already have in the pipeline – will bring readers closer to their favourite authors – throwing light on lots of personal details about where, how and what they write.  We are delighted to be in at the very beginning and look forward to working with Twitter as Periscope evolves.”

The #WhereIWrite series will begin today (2nd April) with musician Huey Morgan, author of Huey Morgan’s Rebel Heroes: the Renegades of Music & Why We Still Need Them (Cassell, June), being the first author to get involved. Other authors taking part include Jodi Picoult, Jenny Colgan, Ian Rankin, Carrie Hope Fletcher, Joanne Harris, Vicky Pattison and Val McDermid.

The live video broadcasts will include personal information and possibly readings of just written material.  After they have been broadcast, the videos will be available to view on the Where I Write microsite.