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More4's "The TV Book Club" is to move its daytime Channel 4 repeat show to a later time. The show attracted a smaller audience this week—its third week—after a boost in viewing figures for the second week.
The Monday 12.05pm C4 repeat will now be broadcast at 2.55pm. The first showing, on More4 at 7.30pm on Sundays, will remain the same. A spokesperson for the channel explained that: "There is a greater potential audience available a bit later in the afternoon. We are really pleased with the show so by moving it to 2.55 we are giving more people the opportunity to view."
Cactus m.d. Amanda Ross said of time change, "This is obviously really good news for the show and a great vote of confidence from the channel."
Viewer figures have dipped for the third week of the show after a boost last week; according to independent monitoring panel Broadcast Audience Research Board (BARB) the More4 Sunday screening picked up average viewing figures of 180,000 (compared to 303,000 the previous week) and the C4 daytime repeat 80,000 (compared to 101,000) the week before.
A spokesperson for C4 said the dip was because "the programme before [‘Come Dine with Me'] had a much lower audience so the inheritance was lower".
Sales for the titles on the Book Club list seem to be suggesting that readers are buying titles in time to read them for the show, with uplifts in sales appearing before the title is featured: Sarah Waters' The Little Stranger rose to sales of 16,488 the week before it was featured, dropping to sales of 12,797 the week after, through Nielsen BookSan figures. The second title, Belinda Bauer's Blacklands also rose to sales of 5,410 the week before, dipping to 5,207 the week it was on the show.
Overall, total weekly sales have slipped from 60,010 to 54,794 in the past week.