TV and radio plans revealed for Billy Connolly's first ever book publicity campaign

TV and radio plans revealed for Billy Connolly's first ever book publicity campaign

Two Roads will head up Sir Billy Connolly’s first ever book publicity campaign for Tall Tales and Wee Stories.

Tall Tales and Wee Stories will share both the comic’s best-known and never before published stand-up routines after he announced his retirement from comedy in 2018.

Connolly will take part in a large-scale marketing campaign in his native Glasgow around the book’s hardback and eBook release on 17th October.

He will also give a series of media interviews including a major BBC News interview to run across multiple BBC platforms, a "One Show" appearance and broadcast interviews with Radio 2’s Steve Wright, Virgin Radio’s Chris Evans and the Adam Buxton Podcast. He will also take part in print interviews including the Observer, the Telegraph and the Scotsman.

On 10th October, the comic’s’s final stand-up tour, Billy Connolly: The Sex Life of Bandages will be screened in over 550 cinemas across the UK, Australia, New Zealand and Canada. Two Roads have booked extensive screen advertising for the book and several competitions with retailers.

On publication day, Connolly's image will be projected onto a range of Glaswegian landmarks original artwork while Waterstones Sauchiehall Street will display an exclusive collection of Connolly’s artwork.

The campaign will include billboards across Glasgow Central station and themed POS for all Scottish retailers including as standees of his infamous Banana Boots.

Bookshops across the country will stock 5,000 signed copies of Tall Tales and Wee Stories which they anticipate to be a big seller in the Christmas gifting market.

Waterstones Scotland buying manager Angie Crawford said: “We are thrilled at the news of this new book from The Big Yin. Billy’s stories are loved in Scotland and to have a collection of these routines along with his own original illustrations makes Tall Tales and Wee Stories the ideal book this autumn!”