Travel publishers hopeful post-lockdown wanderlust will propel sector after nadir

Travel publishers hopeful post-lockdown wanderlust will propel sector after nadir

This is hardly a surprise given international pandemic restrictions, and their huge impact on international and long-haul flights, but the travel books market is coming off its worst year in living memory. 

Though Nielsen BookScan data was truncated for 2020, even with charitable estimates, the UK print travel market was probably around £40m, which would be by far the smallest return since records began (see full data analysis, pp08–09). The crunch hit some of the key players: Lonely Planet, the UK’s biggest specialist travel publisher, shuttered its London and Melbourne offices, and was e...

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