Transworld to publish scratch and sniff title

Transworld to publish scratch and sniff title

Transworld is to publish a limited edition scratch and sniff version of Dirty Tricks by Jo Carnegie.

Managing director Larry Finlay said: "This is a new move for us and it's certainly been a challenge for our production team but we're delighted to be able to offer a new reading experience. It is innovation such as this which puts us at the forefront of the industry."

According to the publishers, smells included in the book are the "fresh smells of the Cotswolds countryside", "sex god Benedict's aftershave" and the "noxious odour" of Labrador Errol Flynn.

Author Carnegie said: "I was a bit dubious at first but the scents are astonishingly realistic. Especially the mown grass—evocative of hot summers on a village green".