Transworld partners with Hummingbird Bakery for Pooley paperback launch

Transworld partners with Hummingbird Bakery for Pooley paperback launch

Transworld has partnered with the Hummingbird Bakery to mark the paperback launch of Clare Pooley's "feel-good" novel The Authenticity Project

The brand partnership, orchestrated by marketing agency mostra, includes a competition to win a signed paperback copy of the novel, a Hummingbird limited edition cake and as e-gift cards to spend at the bakery. The social media campaign will feature a newsletter, a regularly updated webpage and social media posts. 

The PRH imprint bagged Pooley's book-club fiction debut after a six-way auction, securing UK and Commonwealth rights in two books for...

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