Trade welcomes new Booker sponsor Crankstart amid calls for reform

Trade welcomes new Booker sponsor Crankstart amid calls for reform

The Booker Prize’s new sponsor Crankstart has been met with an overwhelmingly positive response from the trade but some publishers see a missed opportunity if the Prize does not change its eligibility rules.

Charitable foundation Crankstart, set-up by Silicon Valley billionaire Sir Michael Moritz is taking over funding of the prize from the Man Group. It means the futures of the main Booker Prize for Fiction and International Prize are assured for at least the next five years, with the option to continue funding for a further five. Crankstart's support will begin on 1st June after this yea...

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