Trade revels in April Fools' tricks

Trade revels in April Fools' tricks

Publishers and bookshops around the world got into the spirit of April Fools' Day today (April 1st), with a number of spoof announcements and unbelievable inventions.

Puffin Books shared the story of a south London teacher who had discovered that reading stories to his class while upside down helped improve their literacy levels, while Puffin Teen Australia announced a new e-book from bestselling author John Green, titled Not in the Stars, To Hold Our Destiny, a supposed prequel to The Fault in Our Stars. The author tweeted that "My American publisher and several of my international publishers" fell for the gag.

Scottish radio station Forth 1 shared a story about Edinburgh's airport being renamed in honour of local author, Ian Rankin, who criticised the airport last year over its new security procedures.

The author of the Rebus novels responded on Twitter, saying he would have bet on the airport being named after Sean Connery.

Apostrophe Books unveiled an unlikely celebrity memoir, penned by departing One Direction heart-throb Zayn Malik, with help from one April Fuller. The publisher said the "explosive" book would spill "all the jaw-dropping stories begind his time with the world's biggest band".

Meanwhile, Profile had another unbelievable signing – a book of poetry from outgoing "Top Gear" presenter Jeremy Clarkson. M.d. Andrew Franklin said: "I've long been an admirer of Jeremy, both personally and politically, and in particular for the firm stance he's taken against cyclists in the past. It's a real pleasure to be publishing him at last, and to have the opportunity to promote his reputation as a poet, which has in the past – unfairly in my view – been overshadowed by his TV career."

The collection was said to "draw heavily on ontological questions surrounding the nature of reality", showing the influences of "Emily Dickinson, Karl Ove Knausgård and the Vauxhall Zafira".

Biteback m.d. Iain Dale revealed his own news – that he was to replace Lord Ashcroft in the House of Lords, taking the title Lord Dale of Leicester Square. He wrote: "I reject as totally untrue the rumour that my elevation to the peerage is any way linked to the forthcoming publication by Biteback Publishing of my next book, David Cameron: Hero, Adonis, Possibly the Best Prime Minister in the History of Prime Ministers."

The Bookseller also took part in the tradition, with coverage of an innovative new device from Foyles, the boo!mark, which promised to wake up dozing readers.