Trade poised for final 'Super Thursday' of 2010

Trade poised for final 'Super Thursday' of 2010

<p>The book trade is facing a late Super Thursday boom this week with more than 50 festive titles, from the likes of Dame Judi Dench, Michael McIntyre, Chris Evans and Justin Bieber, primed for launch.</p><p>On Thursday (14th October), 198 new hardbacks will hit the market, well in excess of the 80 hardbacks that are on average published daily. While this Thursday is not the busiest day of the publishing calendar, given that 30th September saw more than 500 hardbacks released, retailers have identified the books out this week as representing a vital group of potential &shy;Christmas &shy;bestsellers.</p><p>As well as strong celebrity biography offerings, fiction has a decent showing with Martina Cole, Sheila O&rsquo;Flanagan, Jodi Picoult and Michael Connolly all in the running.</p><p>Caroline Mileham, head of books at Play.com, described the schedule as &ldquo;fabulous&rdquo;. She said: &ldquo;Pre-order activity for a lot of these titles has been ramping up over the past few weeks.&rdquo;</p><p>Among the titles she identified as the biggest of this tranche were comedian Michael McIntyre&rsquo;s memoir (<em>Life and Laughing</em>, Michael Joseph), Chris Evans&rsquo; follow-up to <em>It&rsquo;s Not What You Think</em> (<em>Memoirs of a Fruitcake</em>, HarperCollins) and Dame Judi Dench&rsquo;s autobiography <em>And Furthermore</em>.</p><p>She said: &ldquo;Dame Judi might surprise people. Last year Julie Walters&rsquo; memoir did better than we expected and I think this is in a similar vein. It will be a great book.</p><p>&ldquo;Chris Evans did so well last year but this title is about the more interesting period in his life.&rdquo;</p><p>Earlier this year it seemed the trade would miss out on a Super Thursday, with publishers phasing the release dates of key titles. Mileham added Thursday could prove difficult for bricks-and-mortar retailers as they have to cope with merchandising a large number of titles on the same day.</p>