Trade pins hopes on 'more upmarket' Christmas

Trade pins hopes on 'more upmarket' Christmas

<p>Booksellers are placing their hopes on a stronger non-fiction for this year&#39;s Christmas period, the <a href="http://www.telegraph.co.uk/culture/books/7896234/Book-sellers-hope-celeb... target="_blank"><em>Daily Telegraph</em></a> reports. </p><p>According to the paper, retailers are pinning their hopes on autobiographies from a more appealing set of celebrities, including Dame Judi Dench, Stephen Fry, and Tony Blair.</p><p>Waterstone&rsquo;s and W H Smith, as well as a number of smaller stores, saw a sharp drop in sales last year after &quot;a plethora of memoirs from minor celebrities failed to attract readers&quot;, the paper said.</p><p>&ldquo;Last year there were about 12 books by comedians and, great as they are, that&rsquo;s probably a bit too much,&rdquo; Waterstone&#39;s Jon Howells was quoted as saying. &ldquo;[But publishers] are focusing on really strong stuff this year. It&rsquo;s a much stronger Christmas than last.&rdquo;</p><p>Alan Samson, publishing director at Weidenfeld &amp; Nicolson, agreed. &quot;I think it is going to be a more upmarket Christmas than last year,&quot; he said. <br /> </p>