Trade hails Waterstones Children's Book of the Month impact

Trade hails Waterstones Children's Book of the Month impact

Sales of books included in Waterstones‘ Children’s Book of the Month promotion in 2016 totalled 327,854 units through Nielsen BookScan, demonstrating the retailer’s influence in shaping the market for Middle Grade titles.

Each month the high-street bookseller selects one kids’ title to promote in its shops. The titles are chosen by children’s buyer Florentyna Martin, who told The Bookseller she looks for titles that “captivate the reader” with “fresh and interesting characters and intriguing plotlines”.

Even though the promotion is not confined to Middle Grade books, Martin said she often...

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