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Jacqueline Wilson's children's character Tracy Beaker is to feature in a computer game for the first time.
Launched by P2 Games, in collaboration with The Copyrights Group, Jacqueline Wilson's "Tracy Beaker - The Game" will be released on 11th September 2009 on Nintendo DST with the recommended retail price of £24.99 and on PC CD-ROM for £14.99 RRP.
P2 Games will be supporting the release with an extensive marketing campaign that includes an online advertising campaign, a dedicated microsite (www.tracybeakergame.com), joint activity with Random House on its official Jacqueline Wilson website, direct mail and special offers to 100k Jacqueline Wilson fan club members, a nationwide schools poster competition and a national PR campaign including interviews with Jacqueline Wilson, competition prizes, cross promotions with Tracy Beaker licensees and reader offers.
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