Top tips for the challenged shopper

<p>William Boot</p><p>"Schedules slashed for 2004" was a pretty downbeat way of starting the new year, to my way of thinking. Here is HarperCollins' Amanda Ridout, "responding to the 'finite number' of instore promotional slots" by cutting the forward programme by 20%; there is Time Warner's David Young, talking about putting "more firepower behind fewer books"; and there is Macmillan's David North slashing 7% of next year's list--it is "simply the demands of the marketplace", it seems.</p><p>Agents, meanwhile, are running out of people to sell things to. If a proposal isn't deemed to have ...

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