Tools of Change to hold conference at Bologna

<p>Industry event Tools of Change for Publishing (TOC) is to host a one day conference at the Bologna Children&rsquo;s Book Fair for the first time next year, focusing on digital and mobile technology.</p><p>The conference, a collaboration between the Italian book fair and event organisers O&rsquo;Reilly Media, marks a second international expansion for the US-based Tools of Change for Publishing, which made its European debut at the Frankfurt Book Fair in 2009.</p><p>Andrew Savikas, O&rsquo;Reilly Media&rsquo;s vice president of digital initiatives, said: &ldquo;The mobile web is driving fundamental changes in modes of reading and sharing, and few audiences will adopt those new modes more quickly than digital natives coming of age immersed in that mobile web. We&#39;re thrilled to be working with the Bologna Children&#39;s Book Fair to bring the TOC message to the children&#39;s book industry.&rdquo;</p><p>The one day TOC Bologna conference will be held on 27th March 2011, the day before the book fair opens. Tickets are due to go on sale on 1st January. </p><p>Keynote speakers at the Frankfurt event this year included author and blogger Jeff Jarvis and media theorist Douglas Rushkoff. The original TOC Conference, held every February in New York, will enter its fifth year in 2011.</p>