Author Tom Cox's new book 21st Century Yokel has become the fastest title to reach its funding target on Unbound in just seven hours.
Described by the author as “the book I’ve been waiting a decade to write”, 21st Century Yokel explores the way "we can be tied inescapably to landscape, whether we like it or not, often through our family and our past."
The book was launched on Unbound at 2pm on Wednesday 15th March, and is currently at 168% funded, with pledges still coming in.
Cox has previously published eight books through a traditional route with presses such as Sphere and Yellow Jersey, including Close Encounters of the Furred Kind (Sphere) and William Hill Sports Book Longlisted Bring Me The Head of Sergio Garcia (Yellow Jersey Press). He also runs the popular "Why My Cat is Sad" twitter handle, which has more 320k followers.
Unbound acquired world rights to the title from Cox’s agent, Ed Wilson at Johnson & Alcock.
Cox said: “I’m thrilled to have the chance to work with Unbound, and that its given me the chance to make 21st Century Yokel - an unusual book, that doesn’t fit into any conventional publishing boxes, and one that I’ve been wanting to write for ten years - exactly what it needs to be. This is the perfect next step for something that’s grown out of the pieces I’ve been writing for my voluntary subscription website over the last couple of years. Unbound’s style of publishing has opened up a whole new world to me, allowing me to write with more freedom, and I know my readers are more excited about the project than they might have been about one with a more traditional publisher, and the unique way it allows them to be involved.”
Simon Spanton, new projects editor for Unbound, added: "The chance to work with Tom Cox got my new job at Unbound off to the best possible start. 21st Century Yokel is a delight: the best sort of nature book; discursive, passionate, connected to the everyday, funny, true and wonderfully warm. Tom's a great writer and his extraordinary connection with his readers means his book has flown. We're thrilled to be a part of it and can't wait for publication.”